The New Zionism: Babes, Beaches & Bikinis

LOL. Gaza doesn’t look that bad when viewed through the eyes of Maxim magazine. I wonder if they’ll do a Hezbollah Hotties issue.

http://www.theglobeandmail.com

So if you want to examine another side of the Middle East, put aside The Economist for one month this summer, and intercept your son’s copy of Maxim magazine, the Israel issue. There’ll be no talk of Hamas or Hezbollah, just babes, bikinis and beautiful beaches.

The unconventional public-relations offensive is the brainchild of David Saranga, the consul for media and public affairs at the Israeli consulate in New York. He came up with the idea while staring at poll numbers that showed his country was not particularly well regarded in the United States, especially among those aged 18 to 35. The Jewish state was perceived as too religious and too militaristic for the tastes of most.